Client: A contemporary fashion brand
Campaign: Launch of new streetwear collection
Objective:
To increase brand awareness and drive online sales for the new streetwear collection by leveraging fashion-forward micro-influencers and maximizing impact through Instagram-native content.
Strategy:
We designed a focused influencer marketing campaign tailored to Instagram’s fashion-savvy audience. Key elements included:
- Influencer Selection: Collaborated with 5 micro-influencers (10K–50K followers) in the fashion and lifestyle niches. Each influencer was selected based on high engagement, aesthetic alignment with the brand’s streetwear identity, and an active presence on Instagram through Reels, Stories, and in-feed posts.
- Storytelling-Driven Content: Influencers created a three-part content series (1 Reel + 2 static posts or carousels) where they styled the new collection in everyday scenarios — from city street looks to casual weekend fits. Captions emphasized personal style, versatility of the pieces, and authentic experiences with the brand.
- Instagram Trends & Formats: We leveraged high-performing Instagram Reels trends, transitions, and styling challenges, such as "Style It 3 Ways" and GRWM (Get Ready With Me), to boost algorithmic reach. Influencers also used interactive Stories (polls, Q&A, link stickers) to engage followers and drive traffic to the brand’s website.
- UGC & Brand Amplification: All influencer content was reshared via the brand’s Instagram Stories and Highlights. Select content was boosted via Instagram Ads to retarget engaged audiences and drive conversions.
Results:
- Organic Reach: Achieved over 200,000+ views across Reels and posts, with strong retention on video content.
- Website Traffic: Drove 5,000+ clicks to the streetwear product page via Story link stickers and bio links.
- Engagement Growth: Increased Instagram engagement by 35%, with a rise in likes, saves, comments, and DMs around product availability and sizing.
- Follower Growth: Brand’s follower count grew by 18%, indicating strong campaign resonance and new audience acquisition.
- Sales Impact: Saw a 20% increase in online sales of the collection during the campaign period, with peak conversions occurring within 48 hours of influencer posts.
Conclusion:
By combining strategic influencer partnerships with engaging, Instagram-first content, the campaign successfully amplified visibility and drove measurable business results — positioning the brand as a rising name in streetwear culture.